Prime - Permanent Col_Light Intense Red Brown_5.66 - 100ml

Model: PF021237 – Prime Permanent Color Light Intense Red Brown 5.66 – 100ml

Prime Pro Extreme innovates once again, expanding its capabilities to create a universe full of colors and effects in the beauty industry.

Prime has developed an exclusive Premium Color line within its portfolio, called Profit Of Color, introducing two different versions of hair color: Permanent and Semi-Permanent.

With Italian technology, noble ingredients, and Chroma Fusion dyes, we have achieved exclusively natural resultswith vibrant, intense shades, unique coverage, and long-lasting color performance.

Each ingredient has been thoroughly researched to provide a unique coloring experience, free from unwanted undertones, thanks to the self-adjusting tone system.

Among all the components in its formulation, three are blended exclusively to develop the innovative Force Field® Technology, which works synergistically as a true protective shield for hair fibers, ensuring vivid, long-lasting colorand enhanced durability.